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-- you are using an outdated browser. please upgrade your browser to improve your experience. education about work tour apply anyone can become an entrepreneur check your inbox! start learning twelve chapters to build ambitious startups in europe 1. toxicity you’re not in silicon valley. what’s right there cannot be copy/pasted here. get the filters. go 2. local europe, i love you, but you’re bringing me down. let’s reverse that situation. go 3. problem there are 99 problems, but your solution ain’t one. let’s fix it. go 4. focus change the way you work. learn how to concentrate on the tasks that matter. go 5. founders it’s not about complementarity. it’s about shared values and conversations. find your teammates. go 6. bootstrap forget raising money when you start. be creatively cheap. that will be your most valuable asset. go 7. care contrary to business as usual, your passion is authentic. you’re fully dedicated. say it, do it, prove it. go 8. growth winners take all. so go big or go home. but stay cool, you can learn how. go 9. ambition great founders turn their flame into a big fire. that’s your responsability, and it’s hard, but that’s the key. go 10. mission use your personal story, find the reasons why, and create an inspiring culture. go 11. investors learn how to reverse the balance of power with investors. go 12. courage have the courage of your convictions, act in accordance with your beliefs, especially in spite of criticism. go the continental europe toxicity europe isn’t silicon valley - don’t be fooled by the number of accelerators, incubators and other things aiming to help startups across europe. but any entrepreneur from a european country who recognizes the weaknesses and strengths of the local environment can push forward. you just need to filter the knowledge and stories from successful silicon valley-based startups, put it into your context and adapt it. that’s the best way to know what to apply to your life and your company, and what isn’t applicable to the european reality. audio file slides 12 mins read when was just 24 hours old, we were making a pitch deck to introduce ourself to the world. if you go back and look at that pitch deck today, you’ll see that almost nothing in it actually happened. but one thing has stayed there from the beginning, and that was on the very first slide, which asked, “why are we opening ?” and the answer was because france is toxic . now i can say, after traveling around, launching in berlin and london, that in truth europe is toxic. there’s something so specific about our environment and its relationship with innovation that makes it very difficult to be an entrepreneur. because when we talk about an ecosystem, it is everything around us: air, water, buildings, ideas, developers, investors, and entrepreneurs. when we live in the european world of new ideas and entrepreneurship, toxicity can be found all around us. when we complain about bureaucracy, when we complain about public money, when we say there is no hope, when we are surrounded by pessimism, when there are no role models to be found or when the role models give bad advice…that’s toxicity. toxicity puts people in a mindset where things aren’t possible, where if something hasn’t happened before, it’s never going to happen. that’s ok when you’re already big and people doubt you. but when you’re little and you’re hunting for growth and confidence and money, it’s hard to fight that toxicity. it makes you question yourself. -- don’t get the wrong idea — a toxic ecosystem doesn’t mean that nothing can survive. the entrepreneur that recognizes the weaknesses and strengths of their environment can push forward , and some can even overcome challenges that only become more critical as time goes on — they may be few in number, but those that do emerge from a toxic ecosystem are even stronger than you’d ever imagine. some might not believe me, asking how toxic can things be — after all, there are accelerators across europe, france is full of incubators, there’s news coverage, there’s this startup out of bulgaria that just raised 2 million, everybody’s a software engineer, hell, in some countries, everybody’s a ceo! but that’s the difference between hype, which is useless, and hope, which is useful. in europe, our perspective on hype can get even worse when we look out at what’s happening in the united states. if you rely on techcrunch and medium to give you hints on how to be an entrepreneur, you risk three things: the first is that you believe it’s all true. the job of any good entrepreneur is to sell a good story. nobody sells you the horrible things going on with the company (at least not until after the company is well on its way to being dead). the second is that you miss critical information filters that can help you understand which parts of that information are useful in your context — because it is not the same ecosystem. the third risk is that you start to think it’s easy. looking at the us from europe, you think that it’s easy to raise money, that you can find a market for your idea, that growth is just a matter of deciding when it’s the right time. the reality is that all of these comparisons fall apart as you start to truly evaluate europe’s context and silicon valley’s context. tech content itself can be useful and fun to read. but we need to filter it, put it into our context and adapt it to our reality. if you hear that a seed round is usually at a valuation of $5 million, you need to understand that a seed round in the united states is usually at a valuation of $5 million. i haven’t seen a valuation in europe at that valuation since the tech bubble of 2000! having this implicit localization filter will help you know what to apply and what isn’t quite yet the case. so what to do if you ignore the hype and choose hope? you have two choices: the first is that you move — go to the valley, go play the game that is happening there. but if you choose to stay in europe, you have to play within the european ecosystem in order to have success. realize that the local challenges of your ecosystem require creativity. don’t try to simply apply other people’s solutions to your problems. be aggressive in building something new that’s linked to your ecosystem, not constrained by it. this means that you can’t just complain, instead you have to master the system. don’t rely on it to change, because the ecosystem is not going to adapt itself to your needs. and remember that no one in europe is forced to stay in their local ecosystem. europe’s freedom of movement allows you to move, to adapt, to hunt down the best conditions for each part of your project. don’t fall into easy traps when thinking about how to defeat a toxic environment. toxicity is not simply a lack of resources. a toxic ecosystem does not necessarily lack capital. a lot of toxicity is invisible, with dangers hidden even in things that seem positive (like chasing after public funding, for example). it’s the invisible toxicity that is the hard part. if you can see the problem and people are talking about it, you can overcome it. the real problems comes with all the toxic things that you don’t see. the common factor is that all toxicity encourages you to waste your time. that’s what a toxic ecosystem is, a machine for wasting time. that’s why interior discipline becomes huge, since your use of time is the number one thing that you can control. in europe, we like to waste time. we say that we manage time differently, but really, we waste it. we take a long lunch, we reflect, we love to debate. with companies at , one of the biggest things that we have to teach them is to avoid debates. if you are having a ton of debates in your startup, things aren’t working. this is also why you will see stupid entrepreneurs who succeed — they don’t sit around debating every aspect of an issue. they just act without thinking. they’re acting quickly, making mistakes quickly, and doing something else to
Informations Whois
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Domain Name: THEFAMILY.CO
Domain ID: D36463928-CO
Registrar-Reseller Name: Name Services
Registrar-Reseller URL: www.nameservices.co
Sponsoring Registrar: ENOM, LLC
Sponsoring Registrar IANA ID: 48
Registrar URL (registration services): www.enom.com
Domain Status: clientTransferProhibited
Registrant ID: 3DA727D2CF3F0051
Registrant Name: Whois Agent
Registrant Organization: Whois Privacy Protection Service, Inc.
Registrant Address1: PO Box 639
Registrant Address2: C/O thefamily.co
Registrant City: Kirkland
Registrant State/Province: WA
Registrant Postal Code: 98083
Registrant Country: United States
Registrant Country Code: US
Registrant Phone Number: +1.4252740657
Registrant Facsimile Number: +1.4259744730
Registrant Email: wpshvvjsy@whoisprivacyprotect.com
Administrative Contact ID: 3DA727D2CF3F0051
Administrative Contact Name: Whois Agent
Administrative Contact Organization: Whois Privacy Protection Service, Inc.
Administrative Contact Address1: PO Box 639
Administrative Contact Address2: C/O thefamily.co
Administrative Contact City: Kirkland
Administrative Contact State/Province: WA
Administrative Contact Postal Code: 98083
Administrative Contact Country: United States
Administrative Contact Country Code: US
Administrative Contact Phone Number: +1.4252740657
Administrative Contact Facsimile Number: +1.4259744730
Administrative Contact Email: wpshvvjsy@whoisprivacyprotect.com
Billing Contact ID: 3DA727D2CF3F0051
Billing Contact Name: Whois Agent
Billing Contact Organization: Whois Privacy Protection Service, Inc.
Billing Contact Address1: PO Box 639
Billing Contact Address2: C/O thefamily.co
Billing Contact City: Kirkland
Billing Contact State/Province: WA
Billing Contact Postal Code: 98083
Billing Contact Country: United States
Billing Contact Country Code: US
Billing Contact Phone Number: +1.4252740657
Billing Contact Facsimile Number: +1.4259744730
Billing Contact Email: wpshvvjsy@whoisprivacyprotect.com
Technical Contact ID: 3DA727D2CF3F0051
Technical Contact Name: Whois Agent
Technical Contact Organization: Whois Privacy Protection Service, Inc.
Technical Contact Address1: PO Box 639
Technical Contact Address2: C/O thefamily.co
Technical Contact City: Kirkland
Technical Contact State/Province: WA
Technical Contact Postal Code: 98083
Technical Contact Country: United States
Technical Contact Country Code: US
Technical Contact Phone Number: +1.4252740657
Technical Contact Facsimile Number: +1.4259744730
Technical Contact Email: wpshvvjsy@whoisprivacyprotect.com
Name Server: DNS1.NAME-SERVICES.COM
Name Server: DNS2.NAME-SERVICES.COM
Name Server: DNS3.NAME-SERVICES.COM
Name Server: DNS4.NAME-SERVICES.COM
Name Server: DNS5.NAME-SERVICES.COM
Created by Registrar: ENOM, LLC
Last Updated by Registrar: ENOM, LLC
Domain Registration Date: Fri Sep 21 16:54:55 GMT 2012
Domain Expiration Date: Wed Sep 20 23:59:59 GMT 2017
Domain Last Updated Date: Tue Aug 01 12:51:59 GMT 2017
DNSSEC: false
>>>> Whois database was last updated on: Tue Aug 22 05:04:23 GMT 2017 <<<<
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REGISTRAR .CO Internet, S.A.S.
SERVERS
SERVER co.whois-servers.net
ARGS thefamily.co
PORT 43
TYPE domain
RegrInfo
DOMAIN
NAME thefamily.co
HANDLE D36463928-CO
SPONSOR ENOM, LLC
STATUS
clientTransferProhibited
NSERVER
DNS1.NAME-SERVICES.COM 162.88.61.23
DNS2.NAME-SERVICES.COM 162.88.60.23
DNS3.NAME-SERVICES.COM 162.88.61.39
DNS4.NAME-SERVICES.COM 162.88.60.39
DNS5.NAME-SERVICES.COM 162.88.61.41
CREATED 2012-09-21
EXPIRES 2017-09-20
CHANGED 2017-08-01
OWNER
HANDLE 3DA727D2CF3F0051
NAME Whois Agent
ORGANIZATION Whois Privacy Protection Service, Inc.
ADDRESS
STREET
PO Box 639
C/O thefamily.co
CITY Kirkland
STATE WA
PCODE 98083
COUNTRY United States
PHONE +1.4252740657
FAX +1.4259744730
EMAIL wpshvvjsy@whoisprivacyprotect.com
ADMIN
HANDLE 3DA727D2CF3F0051
NAME Whois Agent
ORGANIZATION Whois Privacy Protection Service, Inc.
ADDRESS
STREET
PO Box 639
C/O thefamily.co
CITY Kirkland
STATE WA
PCODE 98083
COUNTRY United States
PHONE +1.4252740657
FAX +1.4259744730
EMAIL wpshvvjsy@whoisprivacyprotect.com
BILLING
HANDLE 3DA727D2CF3F0051
NAME Whois Agent
ORGANIZATION Whois Privacy Protection Service, Inc.
ADDRESS
STREET
PO Box 639
C/O thefamily.co
CITY Kirkland
STATE WA
PCODE 98083
COUNTRY United States
PHONE +1.4252740657
FAX +1.4259744730
EMAIL wpshvvjsy@whoisprivacyprotect.com
TECH
HANDLE 3DA727D2CF3F0051
NAME Whois Agent
ORGANIZATION Whois Privacy Protection Service, Inc.
ADDRESS
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PO Box 639
C/O thefamily.co
CITY Kirkland
STATE WA
PCODE 98083
COUNTRY United States
PHONE +1.4252740657
FAX +1.4259744730
EMAIL wpshvvjsy@whoisprivacyprotect.com
REGISTERED yes
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